Just Dance Now could be the next instalment in Ubisoft's successful rhythm-action series, according to a new website registration. Ubisoft has also responded to the matter in a statement.
UPDATE: Speaking with VG247, a Ubisoft rep told us, "It’s standard industry practice for companies to register multiple domain names that could be associated with successful brands, and that’s the case here. We don’t have anything else to share at this time.”
We'll have more on the next iteration of Just Dance as it happens, but we've also spotted the name of the domain filer below, Daniel Ljungberg, who is the IT Manager at The Division developer Massive Entertainment in Sweden.
Is Ubisoft Massive developing Just Dance Now, if it indeed exists?
We'll update if we hear anything else.
This screen grab of the publisher's domain registration states that the firm filed for www.justdancenow.com on March 20.
But as you can see, the Just Dance Now URL leads to Ubisoft's webpage, but is not yet active.
A search on WHOIS reveals that Ubisoft has filed five localised variants of the domain and yields the following details:
WHOIS information for justdancenow.com:
Domain Name: justdancenow.com
Registrar URL: http://www.gandi.net
Updated Date: 2014-03-20T11:34:35Z
Creation Date: 2014-03-20T10:34:33Z
Registrar Registration Expiration Date: 2015-03-20T10:34:33Z
Registrar: GANDI SAS
Registrant Name: Daniel Ljungberg
Registrant Organization: Ubisoft Entertainment Sweden AB
Registrant Street: Box 4297
Registrant City: Malmo
Registrant Postal Code: 20314
Registrant Country: SE
Ubisoft has yet to announce Just Dance Now - if it's even real at all - but we've dropped them a line to see if we can get more information. Stay tuned.