Upcoming Realtime Worlds MMO APB has cost around $30 million so far, company boss Dave Jones told VG247 at Develop this week, and won't be covered by a "normal" subscription model when it releases next spring.
"It's not just a game any more," said Jones. "We've got data centres, we've got all the hardware. But if you wrap it all up, it's probably a good $30 million investment."
The boss added that consumers will pay up front for a disc or download, but that the game's subs model will be something not seen before in MMOs.
"Basically, you have to buy the client. It's a traditional game that you buy," he said.
"We're not going the normal 'you have to subscribe to play the game every month' route. What we haven't said is which route we are going, and in some respects we're still looking."
Jones said the eventually model will be "flexible," "unique" and interesting, and will allow the player to "get" why they have to spend money to cover Realtime Worlds' investment.
Watch the full interview with Dave here.