Well, they did say it's not going to be about the game.
Is this the big Dark Souls news Namco promised?
Overnight, Dark Souls publisher Bandai Namco promised to have a big announcement later today that has to do with the series. Everyone got excited for a few minutes, before Namco clarified that it won't actually be about Dark Souls 3.
A few hours later, internet sleuths on Reddit managed to track down a certain announcement, about Dark Souls, that was made back in March, and it's about a Dark Souls board game.
Originally reported by Tabletop Gaming, board game maker Steamforged Games had announced inking a deal with Namco to make a board game based on the Dark Souls series.
Not much else was revealed at the time, except that Steamforged will launch a Kickstarter campaign for the project in April.
Today may be when this Kickstarter will launch, and it's very likely the big news Namco is teasing.