Seriously. Read this. It's from an Joystiq interview with Infinity Ward lead multiplayer designer Todd Alderman on the question of what's been going on with Modern Warfare 2's indecision between having a Call of Duty moniker and not.
Well there are a lot of different factors involved, but we wanted to make sure, and I tried to state this at the beginning, that this is a different game. I mean it is not ... it has got 2 on it obviously, but it is not just a sequel. It is not just another Call of Duty game. It is a big new thing and we want people to associate it with Modern Warfare 2. And it is the same story, so it is in the Call of Duty universe.
So messaging it both ways, I think it's helpful. People that are in the know, know what Modern Warfare 2 is. People that know what Call of Duty is might not necessarily get it in a way, but establishing that identity and making sure that this is Modern Warfare 2. It is not just Call of Duty blah, blah, blah. It is Modern Warfare 2. And then having the Call of Duty ... we are not denying it is Call of Duty.
Right? Right. The game's out on November 11.