Independent UK retailers are hopping mad at supermarket stores like Tesco and Asda, which are running specials on FIFA 10 for half its recommended retail price.
So mad, that an outcry for legislation to prevent the below cost selling is being shouted.
"It's bully boy pricing really," Chips MD Don McCabe told GI.biz. "Other countries have laws against this selling at a loss for very good reason.
"Once they've got the whole market they'll expand their profits, reduce the choice and screw the suppliers," said McCabe. The only thing that can be done is what other countries have, which is to recognize the insidious march of the supermarkets model is detrimental to the consumer ultimately."
There's more of back and forth there through the link. You should go have a read.