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Horizon: Zero Dawn The Frozen Wilds trademark suspended by US Trademark Office

The US Patent and Trademark Office (USPTO) has suspended the trademark application for the Horizon: Zero Dawn expansion, The Frozen Wilds.

In its notice of suspension, the USPTO said that a different studio filed for a similar trademark before Sony. The studio in question, called Huuuge, filed for a trademark for its game Frozen Wild back in May.

Frozen Wild is a slot machine mobile game, one of many by the same studio. This suspension is actually over a month old, but was recently dug up by a NeoGAF user. Here's a screenshot of the game's listing on the app store:


"If the mark in the referenced application(s) registers, applicant’s mark may be refused registration under Section 2(d) because of a likelihood of confusion with that registered mark(s)," the USPTO said in the suspension notice .

This doesn't mean the expansion's name will be changed, it just means that it may take longer for Sony to trademark the name. The Frozen Wilds is out November 7.

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Sherif Saed

Staff Writer

Sherif is VG247’s resident shooter and Souls-likes person. Whether it’s news, reviews, or op-eds – Sherif is always eager to tell you about video games. Sherif is based in Egypt, a fact he’s working diligently to change, if only to have more opportunities to hike.

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