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Hirai takes control of SOE

Kaz Hirai has taken control of Sony Online Entertainment, Sony confirmed today, effective April 1.

“I am excited to be able to work with SOE even more closely, as online games and services become a more integral part of the PS3 entertainment experience,” Hirai said. “This new structure will allow us to take full advantage of the extensive breadth of expertise of the two companies and increase our range of exciting entertainment offerings to our consumers.”

The clock's ticking on that first PS3 MMO. Press release after the link.

SONY COMPUTER ENTERTAINMENT INC. AND SONY ONLINE ENTERTAINMENT LEVERAGE EXPERTISE IN THE COMPUTER ENTERTAINMENT INDUSTRY
SAN DIEGO, CA & TOKYO, JAPAN (March 13, 2008) — In a strategic move to closely align itself with the strong growth of the worldwide online gaming market, Sony Computer Entertainment Inc. (SCEI) announced today that Sony Online Entertainment (SOE) will report to Kazuo Hirai, President and Group CEO, SCEI, effective April 1, 2008. The new structure is designed to mutually benefit both companies by further accelerating the PlayStation business through SOE’s strong online gaming expertise.

“I am excited to be able to work with SOE even more closely, as online games and services become a more integral part of the PS3 entertainment experience,” Hirai said. “This new structure will allow us to take full advantage of the extensive breadth of expertise of the two companies and increase our range of exciting entertainment offerings to our consumers.”

San Diego-based SOE is currently part of Sony Pictures Entertainment. Under the new structure, SOE will continue to develop its games for the PC and the PLAYSTATION®3 (PS3®) computer entertainment system, and SOE President John Smedley will report to Hirai.

“We are thrilled to become a part of the incredible team that has made PLAYSTATION 3 the premier platform for next generation online gaming,” said Smedley. “This move is going to broaden our capabilities and expand the development of our products into new and exciting directions.”

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Patrick Garratt

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Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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