It can only be E3 season.
Here's a sneak peek at Mafia 3's E3 2016 trailer
Mafia 3 is one of the most anticipated games of E3 2016, which means it definitely qualifies for the video game industry's habit of countdowns for pre-announcements of announcements of reveals of trailers of teasers of release dates.
All in all this one's relatively simple: the teaser above is a snippet of Mafia 3's full E3 2016 trailer, which will release on Sunday. Ha ha, remember when E3 didn't spill over to about 19 days of this stuff? How are we going to survive this.
Mafia 3 launches in October for PC, PS4 and Xbox One.