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Hickey - PS3 price cut to be announced within "days"

ps3a23

Janco's Mike Hickey has speculated that Sony may be on the verge of announcing a hefty PS3 price cut.

"Recent channel checks indicate increased speculation for a PS3 price cut announcement from Sony in the next couple of days," said the analyst.

"We think the company needs to reduce the current price by USD 100 to effectively restart unit velocity at retail. We believe the market is expecting a PS3 price cut in April or by June at the latest."

Fingers crossed. We're checking with Sony now.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
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