Seriously. The guy flies.
To celebrate the imminent launch of Halo: Reach, Microsoft dressed a man up as a Spartan and got him to fly around London's Trafalgar Square with a jetpack.
This is a statement of fact. You can see it in the HD video below.
Brit Xbox boss Steve McGill looks a little taken aback by the whole affair, saying the stunt was "loud" and "fun".
Reach reviews went live yesterday and the verdict on Bungie's last Halo title's unanimous: it's good.
Look. You'll be able to buy the shooter from midnight tonight.