Speaking to GI, Ubisoft CEO Yves Guillemot has given a good bit of detail on how important creating CGI animated movies will be for the publisher going forward, saying the aim it to rival the likes of Peter Jackson for quality.
"Our goal is to create a studio that will be very high quality, our goal is to try to get to the level of quality of Peter Jackson's Weta studio," he said.
"We don't need to be always making [a] movie, but what we have to do is make sure that what's necessary for our games is done close to us so we can reuse assets. Or we can have a specific relationship with a director who is going to do 3D imaging in such a way that we can also use them in our games," he added.
"The goal is to produce the images, the animations, to work on defining scenarios, because that's what we need in our games.
"For the rest, we will start by working with external companies that are interested and know this business, but we will make sure that movies are coming out at the same time as our games, as our books and other ancillary products."
Much more through the link. The full interview's here.