Speaking to the Times, neuroscientist - and Bee Gee - Barry Gibb has said he expects GTA IV to create real social change.
“The new Grand Theft Auto game will have a major cultural impact because it is one of the few titles which make people who have never played before spend £180 on a console,” he said.
Barry's not expected to buy the game on PS3, clearly.
He added that the game was so successful in his opinion, because it created the illusion that you can create your own story in an entirely open-ended environment.
“That’s a different experience to films,” he said.
Full thing through the link.