Microsoft has said that it's not worried about any potential confusion that may arise from Project Natal changing its name to Kinect.
Director of Product Management for Xbox Aaron Greenberg told IGN that, as far as Microsoft was concerned, most of the market never knew of the product anyway.
"What's interesting is that despite everything we've done for Natal -- and people are very excited about it -- the actual awareness around the name is not as high as you would think," he said.
"I think the right time is now. One, we love the name, so that helps. Two, people will realize it makes sense…It fits. Then three, a lot of people that are going to be watching and learning about this for the first time ever, they're going to learn about the new name."
Greenberg also added that he hopes Microsoft’s antics, which involved Cirque-du-Soleil launching Kinect, will help the device appeal to a wider audience.
"That's our belief, that [Kinect] has this universal appeal and it's not just this thing for current owners. It delivers all new experiences for us, but it also enables non-gamers, it enables people that never thought of gaming as a way to interest them."
Microsoft certainly seems to have made some sort of impact, with Kinect trending on Twitter and having journalists everywhere talking about it.
We will find out what more Microsoft have in store for us with the camera and more at its main presser tonight.