Xbox production boss Aaron Greenberg has waded into PlayStation chief Kaz Hirai, saying comments he made to the British OPM about 360's longevity show Sony is "out of touch" and "complacent."
"This sounds like an old hardware company that’s comfortable with its market position," Greenberg told The Bitbag.
"That complacent attitude is out of touch with where the industry and consumer is today. This generation won’t be won over just hardware specs, but who can out-innovate when it comes to online and software. This is the kind of stuff that’s in our DNA, and frankly moves the console war onto our home court."
Hirai also told the UK mag PlayStation was the "official" industry leader. Greenberg begged to differ.
"I’m confident we will outsell the PS3 throughout the entire generation by providing more innovation and building the best and broadest games library while growing our entertainment experiences on the leading online network," he added.
"With a US install base lead now of more than 7 million units (according to NPD), I can’t imagine any scenario where the PS3 can catch up with us. In fact, even if you doubled the current PS3 sales and Xbox 360 remained flat, they couldn’t close the gap until 2014."