Microsoft's Aaron Greenberg's gone on record to say that speculation earlier today of a $200 price point for Project Natal is "purely speculation", insisting that retailers don't event know its price yet.
It comes as this morning, Swedish retailers had listed the camera for 1500 SEK, which translates into $200 (£132).
In a statement to PlanetXbox360, Greenberg said that details on pricing will be shared "closer to launch".
Full statement goes as this: "Our retail partners are not yet aware of details on pricing for “Project Natal” and pre-order placeholders are purely speculation.
"We will share price details with partners and the public as we get closer to launch, but are working hard to bring ‘Project Natal’ to consumers this holiday, and it will work with every Xbox 360."
Microsoft is expected to share more details at its special pre-E3 event specifically on Natal on Sunday, June 13 at the USC Galen Center in Los Angeles.
Naturally, we'll be there.