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Gold farming site sells for $10 million

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We're clearly in the wrong business. Gold farming site MyMMOShop.com has sold to private equity firm My MMO Inc. for a cool $10 million, according to this Kotaku report.

“MyMMOShop.com appealed to us because of its strong reputation for providing optimal customer service,” says Hunter Crowell, My MMO Inc.’s PR chap. “That focus will continue with our purchase.”

Crowell added that this type of investment is safe in rocky economic times.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
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