GAME is to start selling Xbox Live content from its stores in a trial that begun yesterday.
The retailer will sell 30 games and other pieces of downloadable content in 40 stores around the UK.
The content will come in card-form with codes. You'll also be able to trade-in old titles for re-useable Reward Card points.
The lowest-priced item that's currently available in the scheme is £3.40 for Worms, Mythic Map Pack for Halo 3 and the World Class Car Pack for Forza 3.
The most expensive item is at £10.20 for a majority of XBLA titles like Castle Crashers, Limbo, Portal: Still Alive, Shadow Complex, Super Meat Boy and more.
There's also other forms of DLC on the bill, like both Alan Wake DLC eps for under a fiver.
EG has a full list through here.