Peter Molyneux feels that free-to-play games should have the business model in mind from the start, and not be switched over to the model post release.
Speaking during the F2P Summit in London today, Molyneux said introducing free-to-play features after a game has launched or else it will feel "crammed in."
"If you think of console games as the equivalent of films – you go to the cinema, you watch it, consume it, you're done with it – that's what I think console games are like," he told The Guardian. "I think free-to-play games are more like TV series. You watch a TV series for half an hour or 40 minutes, wait for a period of time then watch another one. That's more like what free-to-play is.
"You can't introduce free-to-play mechanics to a title six months after it's released. It's got to be part of the design. It can't just be crammed in there later on."
Molyneux also feels some developers of F2P titles try to "squeeze more money out of consumers" with added in-app purchases in game which were not originally designed to include sych monetization.
There's more on this as well as Godus and Curiosity through the link.