If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

The Epic Games Store is finally allowing devs to self-publish games

Epic Games is opening a beta to allow publishers and developers to submit their games to the Epic Games Store, seemingly mimicking Steam Direct.

Epic Games has kicked off its closed self-publishing beta, which allows publishers and developers to submit their own games to the store and control what content appears on the storefront.

Think of it like Steam Direct, basically.

By allowing studios and publishers to add their own products to the store, Epic is hoping the store library will "grow faster than ever before" – a boon for both consumers and developers alike. The beta is invite-only at the time of writing, but anyone interested in accessing the new tools can apply to Epic to be considered for the beta.

“Sign up is now open to participate in a closed beta for a new suite of Epic Games Store self-publishing tools," said Epic. "These new tools streamline the process for developers to set up their own product pages, achievements, pricing, offers, and upload builds and updates on the Epic Games Store.

“If you’re a developer and you’ve wanted to get your game on the Epic Games Store and in front of its 58 million monthly active users, submit your content for closed beta consideration.”

With Steam Direct, there were criticisms that Valve lost out on quality control when publishers started adding their own titles to the storefront, with many users bemoaning the lack of curation that followed its introduction.

Epic has noted that anything "hateful or discriminatory," – or that includes pornography, illegal material, or malware – will not be allowed on the store (but you know how things like that always seem to slip past the filters).

Epic's self-publishing system is being introduced in closed beta as a means of "[stress testing] the toolset and improving it" with developers feedback while increasing the number of games and apps on the Epic Games Store."

You're not signed in!

Create your ReedPop ID & unlock community features and much, much more!

Create account
About the Author
Dom Peppiatt avatar

Dom Peppiatt

Features Editor

Dom is a veteran video games critic, published author and columnist at has appeared in publications ranging from Daily Star to NME. Passionate about games and the greater good they can achieve, you can usually find Dom listening to records, faffing about in the kitchen, or playing Final Fantasy VIII (again). They also have a column about games and music at The Guardian.

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

Explore our store
VG247 Merch