ELSPA managing director Michael Rawlinson has proclaimed that family titles are responsible for the huge upturn in UK games revenue, and that games themselves are "bringing families together."
"It is encouraging to see that the popularity of video games continues to grow year-on-year," he said.
"More than ever, video gaming is increasingly bringing families together with the introduction of so many outstanding family-based console titles. These have really opened up the market to those who may never have even considered playing a video game before."
By Mike Bowden