COO Peter Moore has predicted EA's digital revenue streams will be making more than traditional boxed retail sales in just a few years.
"There will come a point, whether it is two or three years from now, when we say. 'We are doing more in digital media now than we are in physical media,' and it's clearly not far away," Moore told Reuters.
"This fiscal year we have 41 social mobile and free-to-play games on the slate, and later in the year we might make announcements about more games coming."
EA reported $1.3 billion in digital revenue in the last 12 months, and noted a 55% increase in digital revenue in the first quarter. It expects that to make $1.7 billion through digital channels in the year ending March 2013, as opposed to $2.6 billion in physical goods.
The executive said EA's recovering stock price is proof awareness of digital strength is growing.
"Investors are starting to understand our strategy, are starting to see light at the end of tunnel, starting to see growth rates in the areas we have invested in and in the industry as a whole starting to attract attention again," he said.
Moore also reiterated that EA will not abandon packaged games while there is a market for them.