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EA's Asian revenue is "nowhere" near desired level, says exec

News by Patrick Garratt Founder & Publisher (Former)

Published on Oct. 14, 2008

EA Asia boss Jon Niermann has admitted that revenue for the publisher in the region is lower than target, but has pointed to a heavy release schedule of online game to boost funds.

"It's nowhere where it needs to be. We need to get that growth significantly higher," Niermann told the AP.

Asian revenues account for 6 percent of EA's overall tally, the exec said.

Niermann said EA hopes to increase its market share in Asia by launching more online games, with 12 editions of different games expected to roll out this year.

EA has already launched online versions of FIFA, NBA Street and WAR in the region, with Battlefield Heroes to follow. The online version of Need for Speed, which was developed in Singapore, will launch next year.