According to this Gama report, EA Sports is to produce a range of its own peripherals.
"I think you'll see games using that Rock Band peripheral strategy from EA Sports, even within the next 12 months," said Electronic Arts' David McCarthy in his Paris GDC lecture today.
McCarthy did point out, though, that the whole Rock Band "thing" of making people pay £5,000 for a toy guitar may not be quite the way to go.
"You have to be careful with it, because Rock Band, that's a great peripheral, but it's a big expensive box," he added.
Wise words there, Dave.