If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

EA Sports Freestyle announced, Facebreaker releasing in September

EA announced the EA Sports Freestyle brand yesterday, "a new sub-brand aimed at a growing, more casual sports gaming audience," according to the firm.

"The launch of EA Sports Freestyle is an exciting milestone in the evolution of the EA Sports brand,’ said EA Sports boss Peter Moore.

"EA Sports Freestyle will be a perfect complement to our core portfolio of games that our loyal fans are deeply passionate about, and will provide compelling opportunities for new audiences looking for a lighter gaming experience and an easier entry point into EA Sports."

Along with the announcement was news that cartoon boxing title Feacebreaker will release in September.

Press release after the link.

Electronic Arts Inc. (Nasdaq:ERTS) today launched EA SPORTS Freestyle’, a new sub-brand aimed at a growing, more casual sports gaming audience. EA SPORTS Freestyle games, while based in sports, will be playful, inclusive, casual, and easy to pick up and play for kids and parents, women and men, and casual and hardcore sports fans of all ages.

‘The launch of EA SPORTS Freestyle is an exciting milestone in the evolution of the EA SPORTS brand,’ said Peter Moore, president, EA SPORTS. ‘EA SPORTS Freestyle will be a perfect complement to our core portfolio of games that our loyal fans are deeply passionate about, and will provide compelling opportunities for new audiences looking for a lighter gaming experience and an easier entry point into EA SPORTS.’

EA SPORTS Freestyle will be the home for innovative new intellectual properties from the EA SPORTS label, including three new games in development and slated for release in the next 12 months. The first title to launch under the new sub-brand will be FaceBreaker’, an arcade-style boxing title set for release in September 2008 and the first new console IP from EA SPORTS since 2002.

EA SPORTS’ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA Soccer, NHL� hockey, NBA LIVE basketball, NCAA� Football, Tiger Woods PGA TOUR� and NASCAR� racing.

Media can find the new EA SPORTS Freestyle logo and the latest screenshots from FaceBreaker’ at info.ea.com.

Sign in and unlock a world of features

Get access to commenting, homepage personalisation, newsletters, and more!

Related topics
About the Author
Patrick Garratt avatar

Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

Comments