EA's released two videos of a celeb fitness guy called Bob Greene talking about EA Sports Active, the publisher's upcoming Balance Board fitness thing, and confirmed it for release in May.
There's footage of Bob using it in the second video, saying the game has a virtual personal trainer for the player. It's all about 20 minutes exercise a day, apparently.
It sounds far more "serious" than Wii Fit, as Peter Moore's already intimated, with Bob talking about proper fitness goals, a mix of cardio and strength training and how EA Sports Active keeps a record of everything you achieve.
See both movies after the break.