As technology becomes more and more advanced, there will always be those who fight the future tooth and nail. Or, they feel there's a valid reason for shunning new gadgetry. This is the case in Deus Ex: Mankind Divided.
Deus Ex: Mankind Divided site wants you to be Aug Aware, put "purity first"
In the game, there's a bit of war between humans who aren't too keen an augmentation, and those make use of the special body parts.
For fun, Eidos and Square Enix have created an ARG website, which is "run" by those with an anti-aug mentality. It's a propaganda site, basically, and provides visitors with all sorts of adverts and news articles showing why augmentation isn't the way to go.
There are all sorts of images touting "purity first" and the like.
It's a rather interesting ARG site, and gives you background on one side of the conflict. Head over to AugAware and see for yourself.
Deus Ex: Mankind Divided releases on August 23 for PC, PlayStation 4 and Xbox One.