It looks as though Peter Molyneux is not very fond of demos, and goes so far as to call the game trials "the death knell of experiences".
Instead, he proposes that the first bit of the game be released instead.
"I hate demos. I think demos are the death knell of experiences," he told Edge. "Over the years I’ve done demos and they’ve either completely ruined the game, given too much to the player, or they’ve confused people, so I said that we should give away the very first 45 minutes of the game, completely free."
Good to hear, Pete.
Read the rest through the link.