Deep Silver has embraced the idea of simultaneous PC and console launches, along with open modding support for many of its titles. While some companies are still scratching heads over how to beat PC piracy, the publisher doesn't feel it's an issue and that DRM is not the answer.
Speaking with Penny-Arcade, Deep Silver CEO Klemens Kundratitz said, "Many publishers are not launching day and date because the PC is so difficult, but they fear the piracy issues, so they’d rather first focus on consoles.
When asked if there were any plans for Deep Silver-brand DRM on its upcoming PC titles, he replied, "We have not, no. Uplay is not the way we want to approach things, definitely. I think we just need to make sure that the games we publish are worth the money, and certainly there is always this piracy situation that any publisher has. No publisher can tackle, really."
He added of piracy, “In a business plan, we typically ignore it. It’s not something that is new, it’s something that has been part of our business for decades. As a publisher you just live with it, yes?”
Earlier in the discussion, Kundratitz comented on the success of the Metro brand on PC, "When we look at Metro for example, Metro is first and foremost a PC brand. In the first iteration, it was launched on Xbox 360 and PC, but it is at its heart a PC product. There is not a question about whether it’s difficult to also launch on PC, because PC is number one.”
He added, "Console sales were bigger, no doubt, for the last Metro product, but PC has a very decent share and it has got a very active and committed community. As you know, we are supporting modders for Saints Row now, and also for Metro. It is a different type of gamer who plays on PC, and we keep them very much in focus. They are different groups.”
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