Dead Rising 3 could follow in the footsteps of Ryse: Son of Rome and Halo by receiving a TV show tie-in. It comes from an interesting line within an unrelated news story. As such, treat this as rumour.
It follows the potential confirmation of Dead Rising 3's incoming DLC protagonists. Hit the link to see images of the new heroes.
Now, this BBC report on EA's recent financials ends with a simple line that reads, "Microsoft, which makes the Xbox, is developing exclusive content and applications such as Dead Rising 3, a game linked to a forthcoming TV show."
This could be an error, so hold on your excitement for now. We've asked Microsoft to shed light on what this means, and we'll update you if we hear more.