If you needed any proof that the Dead Island trailer is effective, here's two convincing arguments - it's racked up at least three million views, and Hollywood is fishing.
Industry Gamers reports that in the space of a few days the emotional trailer has garnered over three million mentions on Twitter to go with its equal number of views - and that's only the trackable tweets.
Meanwhile, publisher Deep Silver told the LA Times it'd received more than one contact from interested filmmakers.
"We've had a lot of inquiries," head of global business management Malte Wagner said.
"Not only from Union but from other major players for film adaptation.
"The talks are very early and there's no deal whatsoever. Right now I'd say it boils down to three or four opportunities. ... We'd rather go with a big studio that can bring the creative side."
Wagner didn't name drop, but said "a couple of big-name directors" approached the publisher, and commented that Deep Silver were more inclined to come to terms with a director than a producer.
"If someone is waving a couple million dollars at us it's an intriguing thing, but I think if we just took the next offer we'd lose value in the long term," the executive mused.
"We're a private company and we're not under the same pressure as other companies. We don't have people saying accept the next offer. But we're also aware the buzz won't last forever."
Rumours exploded over the weekend that Union or Mummy producer Sean Daniel had acquired the rights to Dead Island, but Wagner says neither had been in direct touch with Deep Silver - although Union's Richard Leibowitz had approached developer Techland.
Thanks, Big Download.