de Blob has sold more than 700,000 units worldwide, THQ boss Brian Farrell told the Goldman Sachs Technology and Internet Conference in San Francisco this morning.
Despite a disastrous retail environment, the game has held its $49.99 price point after around five months of availability.
“We can make money on games like that," Farrell said.
"The competition on the Wii right now is from Nintendo. That's what we've got to attack," he added. "The people who buy Nintendo games, [we want to] get them to buy things like de Blob."
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