Datel's expressed "disappointment" at Microsoft's decision to disallow use of third-party 360 memory units in the console's November software update.
"We are following this issue and awaiting the outcome like everyone else," a rep told CVG.
"If the Major Nelson blog is to be taken at face value then we're disappointed to see that Microsoft are taking these steps to prevent customers from exercising their freedom of choice.
"Everyone is looking for ways to make their cash go further at the moment and we believe that Max Memory offers a good value, high capacity, alternative to the official Memory Unit."
Major Nelson said earlier this week that only Microsoft memory units will be supported after the update goes live.