THQ EVP Danny Bilson has told Industry Gamers that Darksiders benefitted from a post-Christmas release.
"The release date actually worked to our advantage," said Bilson.
"It tied to our marketing messaging around the apocalypse happening at the start of the new year.
"We are the first major AAA release of 2010 and have come out the gates very strong."
The Vigil Games-developed apocalyptic title, based on the four horsemen coming to Earth after a wrongly-triggered Armageddon, releases today in the UK for PS3 and 360, with a release in the US earlier in the week.
Reviews are good for the game. They're telling you to go buy it. Go do that. We'll wait.