Let's target the shit out of that 18-35 demographic, team.
EA's released a video of attractive people having "fun" in Chicago with some DJs and a few copies of Need for Speed: Hot Pursuit. There's some proper chest-based jumping going on here. Men with tattooed arms are punching the air.
"You know it's Hot Pursuit," says a man.
This game will not fail. Even the policeman thinks so. See for yourself. It's out November 16.