Microsoft wants your controller to reflect the beautiful unicorn that you are.
Create your own unique controller with Xbox Design Lab
Xbox Design Lab was announced during Microsoft's E3 2016 briefing as a new service allowing users to design a unique peripheral.
With the ability to customise the controller body, D-pad, thumbsticks, ABXY buttons and more, there are over 8 million possible colour variations.
The controllers cost $80, but you can also opt for laser engraving for an additional $10. Each controller is handmade to order and shipped directly to the purchaser.
You can start right now; Microsoft is accepting orders from the US, Canada and Puerto Rico.
— Xbox (@Xbox) June 13, 2016