Edinburgh Interactive Festival 2009 headlines

Endemol’s Peter Cowley talks TV-to-Game branding on Xbox 360

During Edinburgh’s Interactive Conference this morning, Peter Cowley, the digital media MD of Endemol, told attendees that due to the success of 1 vs. 100, the company is looking at bringing more TV-to-Game branding to Xbox 360. “Microsoft approached us for a show for new service called Primetime. It has a live show with a […]

  • Analyst: Profitability hasn't grown for Western developers

    At the Edinburgh Interactive Conference, BMO Capital Markets’ Edward Williams told attendees that the gaming market has suffered “significant disruption” to its business model. “For Western publishers, profitability hasn’t grown at all in the past few years and that’s before we take 2009 into account,” he said while stating that the opposite could be claimed […]

  • Peter Moore discusses how EA Sports learned to cater to women

    Peter Moore gave a keynote this morning at the Edinburgh Interactive Conference and discussed how EA Sports learned how to reinvent itself to women and embrace Nintendo’s Wii. “The only time our testosterone-fuelled business talked to women was about games for their boyfriends, sons or fathers,” said Moore. “The Wii came along and the dynamics […]

  • Peter Moore confirmed for Edinburgh keynote

    The Edinburgh Interactive Festival just confirmed its main keynote as Peter Moore. Said the EA Sports boss: “I am honoured to be invited to deliver the opening keynote at the Edinburgh Games Festival. This event is a milestone on the interactive entertainment industry’s calendar, and I look forward to contributing to this year’s discussions.” EIF […]

  • Edinburgh Festival gets dates

    Edinburgh Interactive Festival 2009 will take place on August 10-16, the event’s announced this morning. The Festival will also continue partnership with Abertay University and its Protoplay event which showcases talent as part of its Dare to be Digital programme. The Screening Sessions will form the “most popular” part of the event again this year, […]