Capcom's told MCV it's to "get serious" about Monster Hunter in Europe.
“What has been lacking in Europe in the past with the Monster Hunter series is definitely the promotion,” said producer Ryozo Tsujimoto.
“The PR and marketing for the last two titles in the series have been very limited, but this time we’re taking things far more seriously in terms of the promotion.”
The series, a huge hit in Japan, hits European PSPs this spring.
Full thing through there.