Players on the Xbox 360 version of Call of Duty: Black Ops 2 will be able to support US war veterans by buying downloadable content over the next week, Activision has announced. This will happen through the Call of Duty Endowment charitable foundation.
Available to purchase will be 17 different Black Ops 2 Personalisation Packs. These allow players to customise the appearance of their weapons. The packs will carry a 25% discount on Xbox Live between Oct 8-14. All profits during this period will go to the Call of Duty Endowment.
The Endowment aims to support organisations that help veterans find employment. Since it was founded in 2009, Activision says that the Endowment has given more than $10 million.
As far as I'm aware this only applies to the US. I'll update the story if otherwise.