Brutal Legend is Jack Black. Jack Black is Brutal Legend. Apparently, though, Double Fine boss Tim Schafer never thought Herr Black would be interested in the title.
"We didn't think we'd get someone of that calibre in the game," Schafer said, talking at EA's spring showcase in London.
"We were just inspired by him. When I saw School of Rock it reminded me of how I'd wanted to make this game for years: just that character, and how sincere he was, how much he loved metal.
"When we cast the voice, we were like, 'We don't want to get an imitator. That would just be stupid.' Then we heard through secondhand information that he really liked Psychonauts, and that gave us the courage to get in touch with him. We pitched him the game, and he loved it. And he signed up."
It could have been Lemmy, kids.
Brutal Legend ships for PS3 and 360 this October.