Brink's single-player will be comparible in size - and quality, from what we saw of it today - to the biggest names in the action business, Splash Damage boss Paul Wedgwood said in his EG Expo session this afternoon.
When asked how long the game's story would be, the developer said: "In terms of unique gameplay, we're still kind of nailing exactly what that's going to be, but it's certainly going to compete with other big triple A shooters, so if you think of things like Halo, Call of Duty, Gears, that sort of thing: it'll be along the same lines."
Wedgwood added that the shooter will have much replay value and backstory.
"A big goal for us is to make the game really, really playable. In the same way you have a racing game, you go through the story mode but there's still a hell of a lot more to still unlock and play and Achievements and things to do," he said.
"We're doing that a lot with our environment design... At the centre of the map I just played through there's a huge ship called Hope, which is an old chemical ship, and there's a whole backstory to that ship. And the more you play that map and the more you play through the environments you become more aware of its backstory and everything that's going on.
"There's a definite a reward for exploration rather than just playing through the game once."
Brink's out for PC, PS3 and 360 next spring.