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Borderlands "Superbowl" ad is pretty, uh, unusual

Borderlands developer Gearbox considered taking out a Superbowl commercial, apparently.

Borderlands: The Handsome Collection is not far off and today's Superbowl would have been an excellent place to advertise it. It also would have cost the earth, of course.

Instead of doing that, Gearbox has put together this little video, which it jokes was intended to be its Superbowl commercial - if it hadn't missed the deadline.

Cover image for YouTube video

Since I have explained the joke I trust I won't see any "what did I just watch" and "dafuq" comments.

The Handsome Collection is due on March 27 on PS4 and Xbox One. It features Borderlands 2 and an HD version of Borderlands: The Pre-Sequel, as well as all DLC for both games, four player split screen and save import support. Also: the limited edition includes an RC Claptrap, as featured in the ad above.

Thanks, HardCoreGamer.

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Brenna Hillier avatar

Brenna Hillier

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Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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