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BioShock 2 to have biggest marketing budget in 2K history


Simon Turner, 2K's UK marketing manager, has told MCV that the BioShock 2 marketing campaign will be "the biggest in 2K's history".

"Expect something spectacular", he said. "2K expects BioShock 2 to be one of the top five games of the year."

Just how big and how much, Turner didn't say, but if sales and critical acclaim for the last one are any indication, he may just be spot on.

Thanks, CVG.

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Stephany Nunneley-Jackson

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Stephany is VG247’s News Editor. With a brain that lacks adhesive ducks, the ill-tempered, chaotic neutral fembot does her best to bring you the most interesting gaming news. She is also unofficially the site’s Lord of the Rings/Elder Scrolls Editor.

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