Splash Damage's Brink will mark the start of a "landmark franchise" likely to stretch to at least three games, creative director Richard Ham told EGTV at GamesCom.
"Players are putting a lot of money on the table; they want to know what they're getting into," said the developer.
"But at the end of the day, I think if they're willing to take a chance, they will find this becomes another landmark franchise that they'll want to keep coming back to.
"I'm looking forward to Brink 2 and 3 as well. We already have big plans for that."
The shooter's out for PC, PS3 and 360 early next year. There's plenty more info in that interview.