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Bethesda - developers walk a "weird line," when it comes to DLC 

Bethesda's Todd Howard feels developers walk a find line when it comes to releasing DLC: do it too soon, you alienate your customer base. Do it too late, you alienate your customer base.

Speaking in an interview with Joystiq at E3, Howard said the most important thing, when developing and releasing DLC, is striking a balance between quality and timing.

"There's this weird line between – if you do DLC too early everyone's p**sed off. We have found, if you wait too long, they're p**sed off," Howard said. "We have a very smart audience. We do feel the pressure to make sure it fits into the game smoothly."

Howard said with Dawnguard, the team at Bethesda wanted to make sure the DLC didn't take away from the players' experience; therefore, they won't be notified when the content is available. They must discover it for themselves once the update is patched.

"One of the potential negatives to like 'Joe Consumer' is they'll buy it, they'll load up Skyrim, they'll be like, 'Where is it?' Well, you gotta go find it," Howard explained.

You can get the entire 11 minute interview through the link.

Dawnguard releases on Xbox 360 June 26. Once the 30-day exclusivity period ends, PC and PS3 users can pick the content up. You can sign up to be a participant in the 360 beta here.

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The Elder Scrolls V: Skyrim

PS3, Xbox 360, PC

The Elder Scrolls V: Skyrim - Dawnguard

PS3, Xbox 360, PC

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Stephany Nunneley-Jackson

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Stephany is VG247’s News Editor, with 22 years experience (with 15 of them at VG247). With a brain that lacks adhesive ducks, the ill-tempered, chaotic neutral fembot does her best to bring you the most interesting gaming news. She is also unofficially the site’s Lord of the Rings/Elder Scrolls Editor.

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