DICE drew inspiration from a number of existing networks as it developed Battlefield 3's social service, Battlelog.
"I looked at all social networks from Facebook, MySpace, LinkedIn, to of course [Halo] Waypoint and [Call of Duty] Elite," developer Frederick loving told Gamasutra.
"We looked at everything. That’s inspirational for me just finding out what other people do and just sort of grabbing the good pieces out of it."
Loving doesn't see any problem in cannibalising other network for Battlelog's feature set, because when you boil them down, all social networks are the same.
"Of course we’re inspired by a lot of the social networks that are out there and they’re all pretty common if you look at them," he said.
"They have the similar feeds, they have similar likes, they have similar comments so there’s a lot of common features amongst all social networks."
Battlelog launches alongside Battlefield 3 next week. Its rival, Modern Warfare 3, will also support a social network - Call of Duty Elite.