Atlus launched a teaser site which stated that come July 24 a reveal would be made.
On it, a scrambled image appears. It's basically blue blocks where you run your mouse over them and it shows an image underneath with Japanese Kanji popping up here and there across it.
At one point, apparently, the image in its entirety was shown because Kotaku got a good look at what could be a big hole in the middle of Antarctica.
Atlus must have fixed this because it's back to the way it was before the snafu - but not before the source code revealed: Shin Megami Tensei: STRANGE JOURNEY 10.08.
This could mean a release date of October 8, August 10, August 2010, or who knows. Decryption gives us headaches.
Hit the links and see for yourself.