If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Assassin's Creed Valhalla creative director on fan disappointment, "You rightfully expected to see more"

Though he warned fans ahead of time to temper their expectations, Assassin's Creed Valhalla's creative director is very aware they feel mislead.

Last night's Inside Xbox next-gen showcase was a presentation mostly filled with cinematic trailers and games not exclusive to next-gen consoles. Microsoft knew what it had, so it kept the event's biggest ticket - Assassin's Creed Valhalla - to the very end.

The Valhalla reveal and CG trailer left fans excited, and many hoped Inside Xbox would deliver the goods. Even though Ubisoft promised gameplay, creative director Ashraf Ismail was quick to clarify that what was going to be shown isn't a gameplay demo, but a mere teaser.

Knowing all this, fans were still disappointed by the trailer that aired on Inside Xbox. The official trailer on Ubisoft's North America YouTube channel has a high like/dislike ratio, with 32,000 dislikes compared to 18,000 likes. This might seem trivial, but this is where the trailer first appeared after the show. By comparison, the reveal trailer has 292,000 likes and just 12,000 dislikes.

In response, Ismail acknowledged that fans expected more from the trailer, and promised that more gameplay will be shared between now and launch.

We recently learned that Assassin's Creed Valhalla won't be the longest or biggest game in the series, which could indicate that its landmass will be more densely packed.

Assassin's Creed Valhalla launches this holiday on PC, PS4, PS5, Xbox One, Xbox Series X and Stadia.

Topics in this article

Follow topics and we'll email you when we publish something new about them.  Manage your notification settings.

About the Author
Sherif Saed avatar

Sherif Saed


Sherif is VG247’s go-to shooter and Souls-likes person. Whether it’s news, reviews, or op-eds – Sherif is always eager to tell you about video games. Sherif is based in Egypt, a fact he’s working diligently to change, if only to have more opportunities to hike.

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

Explore our store
VG247 Merch