Assassin’s Creed as a franchise has sold over 6.6 million units in the UK, Ubisoft's UK brand manager Omebline Wallon has told MCV.
“The Assassin’s Creed franchise has already sold over 6.6 million units in the UK and over the past few years it has become a staple in gamers’ diaries,” he said. "Since we announced Black Flag in March, we have supported it at every beat of the campaign. We will be increasing our media presence as we near launch.”
Wallon said alongside TV spots and campaigns in print and online, Assassin’s Creed 4: Black Flag will also be touring the country, and making stops at 20 universities along the way.
“This year the anticipation is high, especially with the game coming on PS4 and Xbox One," he added. "Consumers are very excited about what the new consoles have to offer.”
Assassin’s Creed 4: Black Flag is out worldwide on PS3 and Xbox 360 October 29 and will arrive on PC, PS4, Wii U and Xbox One from November 22.