AskMen.com, the site for, well, blokes, has named Activision CEO Bobby Kotick as one of the most influential men of 2010.
Ranked number 16 out of 49, the site calls to attention the divided opinions of the man: shareholders love him; hardcore gamers detest "his perceived arrogance and utter disregard for originality" thanks to his "brash" way of refusing to "sugarcoat his statements to the press".
Love him or hate him, there's no denying he is indeed influential. And rich too.
In comparison, basketball-man LeBron James was listed as number 17, and tennis genius Rafael Nadal was number 15.
Not a bad sandwich to be involved in there, we reckon.