According to PaidContent, British songsmith Andrew Lloyd-Webber's Really Useful Group is to make a Singstar/Lips-esque game featuring tracks from his musicals.
According to the article, Really Useful reckons that the "emergence of more female gamers in the traditionally male-dominated game consumer demographic, and the popularity of singing- and music-based titles like PlayStation’s Singstar and Xbox’s Lips" are the motivation behind the move.
Also, the group says the forthcoming Beatles Guitar Hero game also shows how music brands can be translated into play.
More through the link.
By Mike Bowden